Keynote Speaker Dr. Brian Lee Title:From new kid on the block to glitterati: How does Tiktok become an overnight sensation in Asia? Dr Brian Lee is the Head of Communication Programme at Singapore University of Social Sciences, Singapore. He teaches and conducts applied research in social media and strategic communication. One of his research papers, “the Internet Commerce Models in Asia,” was awarded the top paper at the Pacific Telecommunications Council’s Essay Prize (USA) in 2001. Brian has also served as an adjunct faculty at Nanyang Technological University and Singapore Management University previously.Dr Lee holds a doctoral degree in Communication and Information from Nanyang Technological University, Singapore, and a Master’s degree in Communication Studies from the University of Texas at Austin, USA.