Kobby Mensah is an Associate Professor of Marketing at the University of Ghana Business School. Kobby obtained his PhD from the University of Sheffield. His teaching and research interests are in political marketing, business intelligence, financial services and social media. His recent publications are: examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective; exploring blockchain technology and digital certificates in the education sector; internet of things and retail performance in an emerging market: a qualitative analysis; formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople’s grit; public sector marketing communications: insights from/for the primus national football league Rwanda..