Felicia is a Senior Lecturer in the Department of Marketing and Entrepreneurship at the Simon Diedong Dombo University of Business and Integrated Development Studies. She holds a Ph.D. degree in International Business from the University of Agder, Norway, and Masters in Master of Business Administration (Marketing). She has a qualification in Professional Postgraduate Diploma from the Chartered Institute of Marketing (CIM) UK. Felicia has a decade of experience and commitment to teaching in higher education. Her research interest is in entrepreneurship, marketing and corporate social responsibility. Courses she teaches include consumer behavior, principles of marketing, social marketing, and small business management.
Ms. Felicia Naatu
Presentation Title: Pro-environmental Behavior in the Bottom of the Pyramid Market: A case of Ghana
Simon Diedong Dombo University of Business and Integrated Development Studies, Ghana
Past Speaker
