The research aims to contribute to the social innıvation literature in the context of tourism industry. Social innovation has a positive effect on economic development, rural and urban development, and combatingpoverty, reducing unemployment rate, community-based projects and social change. The main research topic of the study is to examine the social innovation in the tourism firms which operated by local people in Kuyucak village and to determine the capacity of social innovations to create rural development and social change. Qualitative methods were used as the research method. The interviews were based on the six-stage social innovation spiral model. Various interviews were made with tourism firms established by local people. Observations were made in tourism firms established by local people in the region. The data obtained as a result of semi-structured interviews with tourism firms established by local people and data were subjected to content analysis.